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For those not familiar with the term, social e-commerce refers to business conducted through social media. While it is not as new as we image considering the fact that social media has always had an impact on business, social e-commerce is today an avenue through which businesses can considerably increase their revenue. Businesses are now positioning themselves to take advantage of what has clearly been established as one of the most effective advertising and marketing avenues of recent times. Through personal relationships, products have been recommended and promoted to achieve high levels of popularity which have translated to increased sales… Continue reading →

The following Marketing Experiments conversion recipe has been around for ages. But almost no one references it when discussing conversion rate optimization.

Today, you’re getting full access to this incredible conversion-boosting recipe the web marketing masters have been keeping a secret:

C = 4m + 3v + 2(i-f) – 2a ©

What can this recipe do?

It can stop pointless brainstorming sessions in which someone says, “What should we split-test on our site?” It can help you feel less stumped when you look at your analytics, click-tracking, surveys and other data. And it can minimize the pointless tests out there… Continue reading →