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Internet and Online Business Articles
Double Your Marketing Effectiveness With PURLs
A personalized URL (PURL) is a unique and personalized Web address created especially for each recipient of your direct mail or email marketing campaign.
Usually, you’ll see a PURL in one of these two ways:
joesmith.mysite.com
mysite.com/joe.smith
When “Joe” (in this example), goes to the Internet and types in his “PURL” he be taken to a website that is personalized to him. At the same time, Joe’s activity is tracked, and you can be instantly notified of his visit and any information he submits through the website.
In order for a PURL campaign to be successful, it must get three… Continue reading
Want to Run a Split Test? Follow This Web Conversion Rate Recipe First
The following Marketing Experiments conversion recipe has been around for ages. But almost no one references it when discussing conversion rate optimization.
Today, you’re getting full access to this incredible conversion-boosting recipe the web marketing masters have been keeping a secret:
C = 4m + 3v + 2(i-f) – 2a ©
What can this recipe do?
It can stop pointless brainstorming sessions in which someone says, “What should we split-test on our site?” It can help you feel less stumped when you look at your analytics, click-tracking, surveys and other data. And it can minimize the pointless tests out there… Continue reading